Colin Walker ponders the temporality of the modern web, and I think it’s right that the matter isn’t so much of how anyone writes but on the likelihood of any given person being read. Quasi-permanent sites rather than frequently-updated blogs isn’t a thing that answers that question. When the web was young there was only so much to find, and the individual webpage therefore had an inherent sort of cachet. Having recently done a re-read of The Weblog Handbook I’d say that if nothing else people should read Rebecca Blood’s afterword, “Another Look Back and a Look Forward”, especially if you weren’t around for the beginning of the web and/or the advent of weblogs. It wouldn’t hurt also to read the first bit of of chapter one, “Weblogs Are Native to the Web”. That kind of web is gone, and I don’t think it much matters how we write and publish today so much as it maybe matters that we bother to write and publish at all.