CNBC:
Several ViacomCBS TV networks, including MTV, Comedy Central, VH1 and more, ran eight minutes and forty-six seconds of breathing sounds with the words “I can’t breathe” Monday evening.
The company said the video is meant to show its support for the Black Lives Matter movement and the fight against police brutality and racial inequality. The video also displays a way for viewers to text Color of Change, an organization that says it provides online actions and in-person events for people to stand up to racial injustice.