“We’re pimps and killers; but in a philanthropic way.” Once upon a time, I cut some fan ads for Dollhouse that I don’t think I ever figured out how to use in any… useful way. They were simple: whiteouts out from which, and then back into which, fade the headshot of a particular character, a single line of dialogue playing. This was the line I used for Boyd’s ad. I’ve no idea whether any of my marketing ideas for Dollhouse would have been more effective than what Fox actually did; but I’m still dead certain they were far more interesting.