In the history of memes, the familiar story is one of harmless images accruing sinister meanings that turn them into weapons—the most famous example being Pepe the Frog, an innocuous web-comic character that was co-opted by various extremist groups leading up to the 2016 election. But Doomer Girl shows how the reverse can happen too: A cruel idea gets whittled down and recirculated without context, because its origin is less interesting than the creative possibilities.

—Kaitlyn Tiffany, in “The Misogynistic Joke That Became a Goth-Meme Fairy Tale”