Why is it like this? We took this beautiful thing with so much promise and trashed it. Why are WE like this? Because we as people are terrible at grasping web scale in our minds. People cannot scale up like machines. We can’t possibly think through all of the consequences of creating behemoth sites and systems that impact billions of people. No one has so far, and no one will in the future.

—Vicki Boykis, in “Jack and I prove that humans are not web scale”