But maybe something worth thinking about is what if there isn’t really any significant movement from the rough confines of the 1:9:90 model? Or what if there are inadvertent attempts to mine and squeeze that 1% more and more and more until the majority of us are in the lurking/consumption side? Will it really only be a few years until we get one tweet a year, and it’s from Disney, about their MCU slate, and all we can do is RT or Like it?

—Dan Hon, in “s07e20: 1:9:90”