As a builder of the web dating back to 1998 and a blogger dating back to 2002 I’m forced to conclude that as of this moment there are no viable, meaningful alternatives for the less technical, “average” users of the internet. . In recent days we’ve seen the sale of Tumblr to Automatic, the makers of WordPress. Many hold out hope that this might develop into something meaningful for the open web and perhaps it will. I’m far from being an expert and am not an active part of the open or Indy web communities. But the sense that I have is that ultimately the solution is growing the plurality of “open” options for users as creators and consumers. Perhaps, if viewed as an ecosystem, the outlook might be more hopeful? That is, after all, the original ideal is it not? Open and wide access to the web to everyone? There will be no one answer, no one challenger to the gravity wells created by big social media entities.

—Denny Henke, in “The Micro.blog experience and a few thoughts on the open web”