There’s so many people rethinking blogging lately, whether they’ve been doing it since the golden age, were around back then but stopped somewhere along the way since, or are relatively new to it, and almost all of them are talking about consideration and context. They’re talking about friction.
“In an age where the shortness and speed of content, of hot takes and clickbait,” writes Adam Tinworth (via Colin Devroe), “there’s still a role for slower, more considered writing.” Tinworth is responding in part to Justin Paterno’s thoughts, whose “golden age” routine will strike anyone around back then as disturbingly familiar.
He’s not wrong that “90% of the game back then was showing up” and I think perhaps also is not wrong that “the scarcity now is resist the urge to instantly engage”. There’s plenty of room for both, but for me the trick is going to be “showing up” without worrying about whether or not anyone is here reading this.