This seems like a big deal for the web. Automattic, the folks behind WordPress, just bought Tumblr from Verizon. On the one hand, consolidation of blogging and social sites is not terrific. On the other hand, Tumblr’s been kicked from itself to Yahoo! to Verizon over the years, and Automattic likely can bring some long-term stability to the platform. Yes, I know, we’re supposed to be all about the IndieWeb now, but, still.


Addenda

  1. Tumblr’s staff blog posted about the sale, saying they look “forward to continuing to create products that empower your self-expression and sense of community and that build a better, more inclusive internet”.

    Last year’s adult content ban, however, will remain in place, including the ban on the much-maligned “female-presenting nipples”.

  2. More details have emerged about the technical aspects. Automattic plans to move Tumblr to WordPress on the backend but apparently won’t change the frontend user experience.

  3. Out of curiosity, how do I know if my nipples are female-presenting? Is there a howto, I mean a FAQ?