But when appealing to a highly educated, mobile, upper-middle class resident or employer, uniqueness gives way to a candied sameness. While publicly funded arts and cultural planning efforts can serve to materially improve the lives of residents, top-down, developer-centric efforts can result in a homogenous banality. The effect is an algorithmic kind of beauty: sleek and modern, while also gorily Frankenstein-esque. Popped color palettes, parklets, and glass-walled buildings make cities indistinguishable from each other. It’s the architectural equivalent of “Instagram face,” designed with the robotic pragmatism of a targeted ad. In coding design elements towards wealth and the professional class, cities and developers also necessarily code aesthetics toward the sensibilities of white urban transplants, given the makeup of this class.