I’m hesitant to link to this TTTThis post due to their position on hate speech which unlike them I will not put in scare-quotes (link, again, via Colin Walker), but for better or worse they said this really interesting thing about blogging.
When you search for blogs now on you see things like ‘Top 100 Blogs.’ ‘How to Make a Successful Blog.’ ‘Most Powerful 50 Blogs.’ But what you really want is 10,000 unsuccessful blogs. Web search now suggests ideas for your blogs to get views, shares, indexed, but what you really want is no ideas. It’s almost impossible now to find a blog that’s not on a focused theme because that’s what search engines focus on and how websites profit. But you want the opposite, a blog that never tried to focus or even thought about it.
Emphasis mine, because hello: it me.