Unbeknownst to me, over a decade ago there apparently was a short-lived school of web design thinking called, per CJ Chilvers, HTMinimaLism, the idea that web design should “embrace the simplicity, utility and beauty of the web’s most basic elements”. For all intents and purposes, this is what in the early 2000s I was referring to as spartaneity, the idea “that web design should simply serve the content”.