I’d never seen Om Malik’s lament of “content” until he referenced it the other day, and it refreshed my memory of its gap regarding the spacetime between old-school blogging and social media. That is, the era of sites like Slashdot and Digg where upvoting and downvoting became a thing, and then became a thing to game. It’s the conceptual bridge between the dispersed, chattering blogosphere and the consolidated gamification of microblogging and status updates by Facebook and Twitter.